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What is a REALTOR®?
All real estate professionals are not created equal.
The NATIONAL ASSOCIATION OF REALTORS® estimates that
over 2 million people hold real estate licenses in the
United States, but only about 1 million of
them have earned the REALTOR® distinction. Through
membership in their national, state and local REALTOR®
associations, REALTORS® gain numerous opportunities to
enhance their educational and professional development.
They also are required to adhere to a strict Code of
Ethics.
Why Use a REALTOR®?
Selling a home is a complex process involving what‘s
likely to be your most prized financial asset. Enacting
a smooth transaction for your home‘s full value requires
the expertise of a REALTOR® whose extensive training has
prepared him or her to generate the best possible
results on your behalf. Just like you shouldn‘t treat a
broken leg without a doctor or handle a major legal
dispute without an attorney, it‘s unwise to sell your
home without the professional assistance of a
REALTOR®.
Naturally, every seller wants to reap the highest
return from the sale. It‘s tempting to sell the home on
your own, thereby saving the REALTOR®'s fees. However, a
study conducted by the NATIONAL ASSOCIATION OF REALTORS®
found that 82 percent of real estate sales result from
REALTORS®‘ contacts with previous clients, referrals and
other sources. Additionally, NAR concluded that most
homes sell for 3 to 9.5 percent more when sold through a
REALTOR®.
Selling your home with a REALTOR® yields abundant
advantages, including the following:
- REALTORS® have access to Multiple Listing Services
(MLS) to disburse information about your property to
thousands of consumers via their REALTORS®. They also
have other marketing vehicles at their disposal, such
as open houses and referral networks. Through your
REALTOR®‘s marketing efforts, a much broader range of
qualified buyers will be informed of your property‘s
availability.
- As a seasoned pro at negotiation skills and
tactics, your REALTOR® can maintain objectivity in
assessing buyers' proposals and developing offers and
counteroffers. Throughout the transaction, including
appraisals, inspections and legally binding
agreements, you can depend on your REALTOR®'s know-how
to avoid any pitfalls.
- Sales transactions comprise intricate legal and
regulatory requirements. REALTORS® are familiar with
the regulations and can help you understand and adhere
to them.
- REALTORS® work with their clients to address home
improvements and tips that will enhance the home‘s salability
- REALTORS® offer extensive, professional sales
training.
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Eight Important Reasons Why
Buyers and Sellers Use a
REALTOR® |
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Qualifying the Buyer
- REALTORS® qualify prospective buyers to determine in
advance their financial ability to purchase.
Pre-Qualification also helps a buyer understand what
they can afford and what they can realistically look at
buying. This saves both buyers and sellers a lot of time
and aggravation and ensures that the process is as
smooth as possible.
Advertising - REALTORS®
have access to several forms of advertising including
newspapers, homes, magazines, relocation networks and
the Multiple Listing Service--a cooperative sales system
which contains all the properties for sale in your
market area.
Housing Trends -
REALTORS® have current market information on comparable
selling prices for specific types of homes, allowing
sellers to establish realistic prices while obtaining
fair market value for their
property.
Sale Negotiations -
REALTORS® are trained professionals who can answer the
many questions posed by potential buyers and should work
to alleviate any doubts buyers have about the
process.
Financing - REALTORS®
will continually gather information on the latest and
best methods of obtaining mortgage money and be prepared
to assist the buyer to assure a speedy
sale.
Continuing Education -
REALTORS® are constantly upgrading their professional
abilities by keeping informed about market trends, the
latest industry innovations, new legislation and civil
rights. Members of the National Association of REALTORS®
have the right to earn professional designations by
completing additional
education.
Personal Service -
REALTORS® work cooperatively with the affiliate members
of the MLS to provide information on title and
conveyance documents, termite inspections, home warranty
programs, etc. REALTORS® also make suggestions to
sellers on how to make a home more
salable.
Protection for Buyers &
Sellers - REALTORS® subscribe to a strict Code
of Ethics and accept the responsibility of promoting the
interests of buyers and sellers by protecting them from
fraud and
misrepresentation.
Joanne L. Gardiner, Broker, e-PRO
Realtor® Advantage Realty Advantage Mortgage
Associates 3205 Whipple Road - Union City, California
94587
(510)
429-4800
San Francisco Bay Area Real
Estate San Francisco Real Estate on the East
Bay

website: http://www.joannegardiner.com
Our primary services in
the San Francisco Bay Area are: East
bay real estate, Hayward real
estate, Castro Valley real estate, Danville
real estate, Dublin real estate, Fremont
real estate, Newark real estate, Niles real
estate, Pleasanton real estate, San Leandro
real estate, San Lorenzo real estate, San Ramon
real estate, Sunol real estate and Union
City real estate.
The types of real estate
in which we specialize are: houses,
homes, condominiums, townhomes, garden homes, PUDs,
single family homes, manufactured homes, mobile homes,
modular homes, duets, residential income property,
duplexes, tri-plexes, four-plexes, small apartment
complexes and special use
properties. | |